IMVU needed to protect their share of voice and users against an increasingly competitive entertainment landscape.
COVID19 could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back.
The future of paid user acquisition rests on the shoulder of leveraging “intelligent machines” and taking actions autonomously with a lean growth team powered by AI.
Ask him anything related to user acquisition & retention (or not like how to write your first book, being a world traveler, thriving in startups and his favorite soccer team).
Lomit discusses his experiences with the industry and where mobile marketing could go in the future.
App store A/B testing results in an increase of overall daily downloads IMVU is the world’s largest avatar-based social networking app.…