The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has…
IMVU decided to test one of the biggest gaming app markets in the world: South Korea, which has over 28 million…
Major media platforms like Facebook and Google provide compelling out-of-the-box user acquisition (UA) solutions. There’s only one problem: if everyone…
Investing time in your employees is the best way to keep employee turnover low and your return on investment high. The…
Over the past several years especially, the big craze in the start-up industry has been growth-hacking, which basically means the…
Every mobile marketer uses a range of technologies and services to help them market their apps. Here is a preview…
Google Universal App Campaigns (UAC) were launched in mid-2015 as part of their efforts to utilize machine-learning in the advertising…
Facebook has long been a great source of new customers, but the challenge has always been scaling up your acquisition…
In our modern mobile user acquisition world, nothing is certain but death, taxes, and install fraud. As soon as advertisers…
If you are still manually optimizing campaigns the same way it was done half a decade ago, you may be…