Here is an overview on a new lean form of AI to help VCs better predicate startups that were predisposed to succeed right off the bat.
Here is an overview on the pros and cons to consider when building or buying an AI martech solution.
A big change is coming to martech in the next five years as more companies race to go all in on AI. Having a fully connected and open martech and ad tech ecosystem will be the newest must have technology capability.
The choice now is how quickly growth teams embrace AI at this point in time, or face being left behind if they stay frozen in the current pandemic instead of taking this opportunity to up level their existing tools and approaches to unlock cost-effective growth strategies.
Artificial Intelligence, or AI, has played a key role in identifying and addressing the pandemic. Perhaps more importantly, AI is poised to fuel growth in the post-pandemic rebound.
AI will provide some much-needed resiliency businesses will need to manage their way through — and emerge stronger — from the deadly COVID-19 pandemic and resulting economic downturn.
Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic.
Automation allows marketers to scale up app growth significantly faster and manage thousands of paid campaigns across multiple advertising channels—without the expenses of extended manual labor and human errors.