Delivered at MGS20 by Lomit Patel, VP Growth, IMVU.

The future of paid user acquisition rests on the shoulder of leveraging “intelligent machines”, orchestrating complex campaigns across and among key marketing platforms – dynamically allocating budgets, pruning creatives, surfacing insights and taking actions autonomously with a lean growth team powered by Artificial Intelligence.

Author

Lomit Patel is the Vice President of Growth at IMVU. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. Lomit’s new bestselling book Lean AI, is part of Eric Ries' "The Lean Startup" series, now available at Amazon.