The Challenge

IMVU needed to protect their share of voice and users against an increasingly competitive entertainment landscape.

Driving ROI and increased registrations

24%16%
Increase in registrationsBetter than CPA goal

Quantcast delivered 24% increase in player conversion rate, beat IMVU acquisition goals and provided a strong ROI across all regions

LOMIT PATEL – VICE PRESIDENT GROWTH, IMVU

The Solution

Quantcast ran an incrementally test to prove the campaign’s impact. The campaign beat CPA goals by 16% and boosted the player conversion rate by 24%.

This article first appeared on Quantcast

Author

Lomit Patel is the Vice President of Growth at IMVU. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. Lomit’s new bestselling book Lean AI, is part of Eric Ries' "The Lean Startup" series, now available at Amazon.