Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention and monetization. Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff.
Lomit’s new book called Lean AI, which is part of Eric Ries’ “The Lean Startup” series is available at Amazon. The book provides practical advice on how startups can scale up growth significantly faster when you combine a lean team with the judicious use of artificial intelligence and automation. With this book, companies can learn how to run tens of thousands of simultaneous marketing experiments across all their digital channels with a constant focus on delivering real business value to their organizations — without the overhead of manual processes or intervention — to usher in the new age of Autonomous Marketing.
Ask him anything related to user acquisition & retention (or not like how to write your first book, being a world traveler, thriving in startups and his favorite soccer team).
Here are some of his latest articles to help start the conversation:
- Customer Acquisition 3.0
- The Secret to App Growth
- Machine Learning for Retention
- The Future of AI-Powered Marketing Teams
IMVU Growth team results from using AI + Automation:
- 3X increase in ROAS
- 3X decline in CAC
- 100% payback in UA spend within 30 days
This article first appeared on GrowthHackers
