In this episode of Growth Masterminds, we talk to Lomit Patel. Patel is the VP of Growth at IMVU, and previously led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+.
Big data, programmatic access to high-performance media inventory and the maturity of cloud-based AI tools and services are quickly changing the landscape for marketers – and the people who work in marketing organizations.
Over the past several years especially, the big craze in the start-up industry has been growth-hacking, which basically means the…
Every mobile marketer uses a range of technologies and services to help them market their apps. Here is a preview…
If you are still manually optimizing campaigns the same way it was done half a decade ago, you may be…