Big data, programmatic access to high-performance media inventory and the maturity of cloud-based AI tools and services are quickly changing the landscape for marketers – and the people who work in marketing organizations.
Over the past several years especially, the big craze in the start-up industry has been growth-hacking, which basically means the…
Every mobile marketer uses a range of technologies and services to help them market their apps. Here is a preview…
If you are still manually optimizing campaigns the same way it was done half a decade ago, you may be…