How do you grow faster, even in challenging market situations? Oh, and cut the cost of custom acquisition by a factor of three, while also accelerating 100% return on ad spend 5X at the same time?

Well, good data is a baseline requirement. As are insights on what’s working and what’s not.

But AI can help too.

In this episode of Growth Masterminds, we talk to Lomit Patel. Patel is the VP of Growth at IMVU, and previously led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+.

So he knows a few things about growth and customer acquisition. (In fact, as a social app, IMVU is actually growing right now in the coronavirus pandemic.)

He also wrote the bestselling book on AI for growth … literally. Patel just published Lean AI: How Innovative Startups Use Artificial Intelligence to Grow in March. It’s full of practical advice on how to use AI to scale growth and user acquisition.

Listen to the podcast:

This article first appeared on Singular

Author

Lomit Patel is the Vice President of Growth at IMVU. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, featured in Forbes Magazine and recognized as a Mobile Hero by Liftoff. Lomit’s new bestselling book Lean AI, is part of Eric Ries' "The Lean Startup" series.