App Marketing AI in an era of Data Scarcity

In this episode, Diego Meller interviewed Lomit Patel, VP of Growth at IMVU and best-selling author of Lean AI.

Watch the video to hear Lomit Patel’s expert take on:

  • Leveraging the right partners to scale with Lean AI
  • How to gain user insights more efficiently using machine learning
  • Key success metrics for effective customer acquisition
  • Moving from IDFA to probabilistic attribution
  • What app marketers need to sail through the automation journey

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Lomit Patel is the Chief Growth Officer of Tynker, with 20 years of experience helping startups grow into successful businesses. Lomit previously played a critical role in scaling growth at startups, including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app). Lomit is a public speaker, author, and advisor, with numerous accolades and awards throughout his career, including being recognized as a Mobile Hero by Liftoff. Lomit's book Lean AI is part of Eric Ries' best-selling "The Lean Startup" series.