App Marketing AI in an era of Data Scarcity

In this episode, Diego Meller interviewed Lomit Patel, VP of Growth at IMVU and best-selling author of Lean AI.

Watch the video to hear Lomit Patel’s expert take on:

  • Leveraging the right partners to scale with Lean AI
  • How to gain user insights more efficiently using machine learning
  • Key success metrics for effective customer acquisition
  • Moving from IDFA to probabilistic attribution
  • What app marketers need to sail through the automation journey

This first appeared on jampp.com

Author

Lomit Patel is a passionate leader with deep expertise in helping startups grow into successful businesses. Lomit has played a critical role in scaling growth at startups, including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and Together Labs (formerly IMVU). Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. Lomit's book Lean AI is part of Eric Ries' best-selling "The Lean Startup" series.