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App Marketing AI in an era of Data Scarcity

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App Marketing AI in an era of Data Scarcity

App Marketing AI in an era of Data Scarcity

In this episode, Diego Meller interviewed Lomit Patel, VP of Growth at IMVU and best-selling author of Lean AI.

Watch the video to hear Lomit Patel’s expert take on:

  • Leveraging the right partners to scale with Lean AI
  • How to gain user insights more efficiently using machine learning
  • Key success metrics for effective customer acquisition
  • Moving from IDFA to probabilistic attribution
  • What app marketers need to sail through the automation journey

This first appeared on jampp.com

Author

Lomit is a marketing and growth leader with experience scaling hyper-growth startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a renowned public speaker, advisor, Forbes and HackerNoon contributor, and author of "Lean AI," part of the bestselling "The Lean Startup" series by Eric Ries.

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