App Marketing AI in an era of Data Scarcity

In this episode, Diego Meller interviewed Lomit Patel, VP of Growth at IMVU and best-selling author of Lean AI.

Watch the video to hear Lomit Patel’s expert take on:

  • Leveraging the right partners to scale with Lean AI
  • How to gain user insights more efficiently using machine learning
  • Key success metrics for effective customer acquisition
  • Moving from IDFA to probabilistic attribution
  • What app marketers need to sail through the automation journey

This first appeared on


Lomit Patel is the Vice President of Growth at IMVU. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, featured in Forbes Magazine and recognized as a Mobile Hero by Liftoff. Lomit’s new bestselling book Lean AI, is part of Eric Ries' "The Lean Startup" series.