How do you achieve growth when the system is full of obstacles? With today’s guest, Lomit Patel, we talk about choosing to take decisive action towards your goals whether that’s in your own career or with your product.
In this episode of Growth Masterminds, we talk to Lomit Patel. Patel is the VP of Growth at IMVU, and previously led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+.
Automation allows marketers to scale up app growth significantly faster and manage thousands of paid campaigns across multiple advertising channels—without the expenses of extended manual labor and human errors.
Today’s guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them.
IMVU recently analyzed user journeys with our data team to explore what organic behaviors resulted in the most valuable users or…