UA Performance on iOS 14 (Americas) | Liftoff

Excited to be one of the experts on this amazing webinar about UA performance on iOS 14. With the pending release of iOS 14 and changes to IDFA, Liftoff has been buying significant amounts of Limited Ad Tracking traffic (with no IDFA available) to understand how this traffic performs vs IDFA traffic in user acquisition.

What we covered:

  • Evaluation of IDFA vs Limited Ad Tracking (LAT) campaign performance
  • A review of recent Liftoff Limited Ad Tracking campaign tests
  • Performance differences by app category
  • How to setup your campaigns prior to the release of iOS 14 to ensure minimal disruption


Lomit Patel is a passionate leader with deep expertise in helping startups grow into successful businesses. Lomit has played a critical role in scaling growth at startups, including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and Together Labs (formerly IMVU). Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. Lomit's book Lean AI is part of Eric Ries' best-selling "The Lean Startup" series.