UA Performance on iOS 14 (Americas) | Liftoff

Excited to be one of the experts on this amazing webinar about UA performance on iOS 14. With the pending release of iOS 14 and changes to IDFA, Liftoff has been buying significant amounts of Limited Ad Tracking traffic (with no IDFA available) to understand how this traffic performs vs IDFA traffic in user acquisition.

What we covered:

  • Evaluation of IDFA vs Limited Ad Tracking (LAT) campaign performance
  • A review of recent Liftoff Limited Ad Tracking campaign tests
  • Performance differences by app category
  • How to setup your campaigns prior to the release of iOS 14 to ensure minimal disruption


Lomit Patel is the Vice President of Growth at IMVU. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, featured in Forbes Magazine and recognized as a Mobile Hero by Liftoff. Lomit’s new bestselling book Lean AI, is part of Eric Ries' "The Lean Startup" series.