Over the past several years especially, the big craze in the start-up industry has been growth-hacking, which basically means the…
Every mobile marketer uses a range of technologies and services to help them market their apps. Here is a preview…
Google Universal App Campaigns (UAC) were launched in mid-2015 as part of their efforts to utilize machine-learning in the advertising…
Facebook has long been a great source of new customers, but the challenge has always been scaling up your acquisition…
In our modern mobile user acquisition world, nothing is certain but death, taxes, and install fraud. As soon as advertisers…
If you are still manually optimizing campaigns the same way it was done half a decade ago, you may be…
No matter how good an app may be, it won’t succeed if users can’t find and download it. While this…
At IMVU, we were able to successfully grow our business over 200% in Monthly Active Users (MAU) and became a…