App installs increase 167% for popular 3D avatar mobile app THE CHALLENGE IMVU is a 3D avatar-based social experience with…
Every mobile marketer uses a range of technologies and services to help them market their apps. Here is a preview…
Google Universal App Campaigns (UAC) were launched in mid-2015 as part of their efforts to utilize machine-learning in the advertising…
Facebook has long been a great source of new customers, but the challenge has always been scaling up your acquisition…
In our modern mobile user acquisition world, nothing is certain but death, taxes, and install fraud. As soon as advertisers…
If you are still manually optimizing campaigns the same way it was done half a decade ago, you may be…