The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has…
Google Universal App Campaigns (UAC) were launched in mid-2015 as part of their efforts to utilize machine-learning in the advertising…
Peggy Anne Salz from MobileGroove catches up with Lomit Patel, Vice President of Growth for IMVU, the social networking and chat app that allows users to create custom avatars, to discuss the data and traits that help you identify your biggest app advocates and users