As marketing rapidly evolves, CMOs face a formidable challenge in finding effective ways to reduce customer acquisition costs (CAC). With…
As the role of the Chief Marketing Officer (CMO) continues to expand in driving business growth, data literacy has become…
The modern CMO is always adapting to new technologies, channels, regulations, and changing customer preferences.
Lomit Patel, Vice President of Growth at IMVU, provides an overview on what makes a successful modern Chief Marketing Officer (CMO).