Our guest today is Lomit Patel, VP of growth at IMVU. Prior to IMVU, Lomit managed growth at many early-stage startups including Roku which had an IPO, TrustedID which was acquired by Equifax, Texture which was acquired by Apple & EarthLink. Lomit is a frequent speaker at different conferences and has been recognized as a Mobile Hero by Liftoff. Lomit has also authored the book Lean AI, which is a fascinating deep dive into the wild crazy world of automated marketing – the book comes out this week. We link to that in the show notes, so definitely check it out. In today’s episode, we dive into how Lomit and his team run incredibly sophisticated re-engagement ads.
We are going to dive into why paid re-engagement is necessary even when there are other organic options available. We talked about how to employ re-engagement across very different points of the user journey, how to measure the impact of re-engagement and we get a peek into the AI-based creative testing and optimization system that Lomit & his team used to drive some incredible performance. This is a fascinating peek behind the curtain of an incredibly sophisticated marketing machine.