Today we speak with Lomit Patel, VP of Growth for IMVU, a 3D Avatar Social Networking App. We dive into how he manages the growth, user acquisition, retention, and monetization of the desktop and mobile apps.


Also, we go into how he turned the company from a primarily-desktop game into a mobile-first app, by focusing on social channels, short-form videos, and testing new undiscovered channels.
Over the last 15 years, IMVU has had 200M+ user registrations and created 40M+ virtual items users can purchase. Lomit shares more on how he uses prospecting and retention to attract “Whales, Dolphins, and Tuna”; also he goes into why US/CA/UK/AU/FR/DE are his Top Geos by Revenue, and BR is their Top Geo by Active Users, and how APAC is opening up for IMVU.
Lastly, we discuss his new book LEAN AI that is a framework on how every marketer should use automation and AI to 100x their experiments to spend their budget better/faster/smarter.

This first appeared on Mobile Performance Advertising

Author

Lomit Patel is the Chief Growth Officer of Tynker, with 20 years of experience helping startups grow into successful businesses. Lomit has previously played a critical role in scaling growth at startups, including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app). Lomit is a public speaker, author, and advisor, with numerous accolades and awards throughout his career, including being recognized as a Mobile Hero by Liftoff. Lomit's book Lean AI is part of Eric Ries' best-selling "The Lean Startup" series.