A Conversation with Lomit Patel / VP Growth at IMVU

Entrepreneur Eric Ries co-founded and served as CTO of IMVU.  The lessons he learned at IMVU became the basis for The Lean Startup.  Eight years later IMVU continues to grow and move up the hockey stick, today using AI and experiments to grow their customer base through the efforts of their VP Growth, Lomit Patel.  Lomit’s first book, Lean AI part of Eric Ries’ The Lean Startup series, will be published in March 2020.  In this episode Lomit talks about quality, vanity metrics, growing market share, etc. through the use of Lean AI.

Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention and monetization.  Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple) and EarthLink.  Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff.

My favorite quotes from Lomit Patel:

“The best way to build trust with your users is to always give them value.”

“Trust is a currency to keep that user around.”

“The more experiments that you run, the smarter you get.”

“Advocates can become your biggest evangelists.”

This article first appeared on buzzsprout.

Author

Lomit Patel is the Vice President of Growth at IMVU. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. Lomit’s new bestselling book Lean AI, is part of Eric Ries' "The Lean Startup" series, now available at Amazon.