AI experts provide key insights for marketers on preparing their organizations for a shift toward artificial intelligence, the value of attribution data, and how to align on the right data signals to measure success.
Why Attribution Data is a Goldmine for Machine LearningBy Lomit Patel
Author Lomit Patel
Lomit Patel is the Chief Growth Officer of Tynker, with 20 years of experience helping startups grow into successful businesses. Lomit previously played a critical role in scaling growth at startups, including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app). Lomit is a public speaker, author, and advisor, with numerous accolades and awards throughout his career, including being recognized as a Mobile Hero by Liftoff. Lomit's book Lean AI is part of Eric Ries' best-selling "The Lean Startup" series.