How do you achieve growth when the system is full of obstacles? With today’s guest, Lomit Patel, we talk about choosing to take decisive action towards your goals whether that’s in your own career or with your product.
In this episode of Growth Masterminds, we talk to Lomit Patel. Patel is the VP of Growth at IMVU, and previously led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+.
Lomit joins us Marketing Trends share his experiences using AI to create more efficiency on his growth and marketing teams, and why he thinks now was the right time to write this book to help other young businesses see the power of AI.
Live from MGS20, Lomit talks about online community building and apps like IMVU that give people a place to connect seems relevant. As we all grow used to social-distancing, online spaces like IMVU are becoming more important to people.
Lomit talks about how to employ re-engagement across very different points of the user journey, how to measure the impact of re-engagement and get a peek into the AI-based creative testing and optimization system that drive incredible performance.
Today’s guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them.
Lomit talks about how to start leveraging AI, machine learning, and automation to thrive, scale, and out-maneuver your competitors.