In this episode of Growth Masterminds, we talk to Lomit Patel. Patel is the VP of Growth at IMVU, and previously led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+.
Lomit joins us Marketing Trends share his experiences using AI to create more efficiency on his growth and marketing teams, and why he thinks now was the right time to write this book to help other young businesses see the power of AI.
Automation allows marketers to scale up app growth significantly faster and manage thousands of paid campaigns across multiple advertising channels—without the expenses of extended manual labor and human errors.
Live from MGS20, Lomit talks about online community building and apps like IMVU that give people a place to connect seems relevant. As we all grow used to social-distancing, online spaces like IMVU are becoming more important to people.
Ask him anything related to user acquisition & retention (or not like how to write your first book, being a world traveler, thriving in startups and his favorite soccer team).
With the burgeoning growth of Artificial Intelligence and Machine Learning, today’s startups are faced with more challenges than ever before.…
Lomit talks about how to employ re-engagement across very different points of the user journey, how to measure the impact of re-engagement and get a peek into the AI-based creative testing and optimization system that drive incredible performance.