Social media has become the epicenter of modern communication. Billions of users worldwide can’t get enough of their daily dose of likes, comments, and shares. The velocity at which these social media usage trends and statistics evolve is mind-boggling, with new trends and features emerging daily.

But what does it all mean? How do these trends and stats impact our lives, businesses, and relationships? That’s what we’re here to explore. Understanding social media usage trends and statistics isn’t just about keeping up with the Joneses. It’s about tapping into the pulse of our society, understanding what makes people tick, and using that knowledge to connect, engage, and thrive.

So grab a coffee, get comfortable, and examine the fascinating world of
social media usage trends and statistics. Trust me, it’s going to be an eye-opening ride.

Table Of Contents:

Social Media Usage Trends and Statistics

Social media has become an integral part of our daily lives. It’s changed the way we interact, connect, and consume information. In this section, we’ll explore the latest social media trends and dive into the numbers behind the growth of social media usage.

We’ll also examine how mobile devices have become the primary way people access social media platforms. So, let’s get started and see what the data tells us about the current state of social media and how it impacts mental health.

Growth in Social Media Users

The number of social media users worldwide has been on a steady rise. In fact, over the past year alone, social media usage has increased by an impressive 9%. This means that more than 3.8 billion people use social media globally, making it a crucial aspect of any digital marketing plan.

Imagine a digital landscape where almost half the world’s population converges to share, discover, and connect. That’s the reality of social media today. As more users join the fray, businesses can capitalize on this momentum to engage with their desired audience like never before.

Mobile Device Influence

These days, mobile devices have become the default way to stay connected on social media platforms. Desktop computers, once the primary hub for social media, have taken a backseat. Today, mobile devices drive more than half of all internet traffic – a testament to their versatility.

Social media usage has exploded with the rise of mobile devices. With social media user apps constantly at our fingertips, we can stay connected 24/7, resulting in a notable increase in social media user consumption frequency and duration.

Leading Social Media Platforms

In the vast social media landscape, a few behemoths stand tall, boasting massive user bases and household-name status. Let’s look at the most popular social media platforms and uncover the stats that make them tick.

Facebook is the most widely used social media platform, boasting an astonishing 2.8 billion monthly active users. YouTube comes in at a close second, with a whopping 2 billion monthly logged-in users.

If you’re looking for a platform that’s buzzing with activity, Instagram is your spot. With a staggering 1 billion monthly active users, it’s one of the top social media platforms out there.

Time Spent on Social Media

With social media’s increasing popularity, it’s no surprise that people are spending more time on them. On average, social media statistics found internet users spend about 2 hours and 24 minutes on social media each day, which is a significant portion of their daily time spent online.

But it’s not just social media that takes up people’s time online. According to social media statistics, the average person spends 6 hours and 42 minutes online daily on social networks, including social media and other online activities such as browsing websites, checking emails, and streaming videos.

Multiple Social Media Accounts

It’s not uncommon for people to have multiple social media accounts across different platforms. The average person has 8 social media accounts, and this number is even higher for internet users, with an average of 8.6 social media accounts per person.

Users can tap into different online communities and share diverse content by having multiple accounts. This setup also helps keep personal and professional lives separate, but it can be a real time-suck to manage them all. And let’s be real: it can negatively impact overall engagement rates.

Social Media for Product Research

Product research has become a major part of the online shopping experience, with a staggering 54% of social media users scoping out reviews and gathering intel on products they’re interested in buying.

Social media presence is no longer a nice-to-have; it’s a must-have for businesses. By being responsive and informative, brands can shape consumer opinions and build lasting relationships. Don’t neglect your social media channels – integrate them into your marketing strategy for real results.

Positive Brand Experiences on Social Media

Positive social media experiences have a snowball effect, leading to word-of-mouth endorsements, customer loyalty, and even viral buzz. By doing social media right, brands can ignite a chain reaction of positivity that reverberates far and wide with social media advertising.

A staggering 71% of consumers will vouch for a brand that’s delivered a positive experience on social media advertising, saying they’d gladly recommend it to friends and family. This underscores the importance of outstanding customer service and genuine engagement to boost audience reach.

E-commerce and Social Media Integration

The steady rise of online shopping has brought social media to the forefront of e-commerce. As a result, we’ve seen a remarkable increase in e-commerce sales, which skyrocketed to $4.2 trillion in 2020 – a 27.6% leap from the previous year. This highlights the significant role social media users play in shaping online transactions.

Imagine discovering and purchasing products all in one place – that’s exactly what’s happening on many social media marketing platforms. With shopping features now integrated into these apps, businesses that harness the power of social media marketing can watch their online sales soar.

Online Video Consumption Trends

As online video consumption continues to skyrocket, social media has emerged as a driving force behind this trend. A staggering 85% of internet users regularly watch online videos, making video content an indispensable part of any successful social media marketing strategy.

Social media platforms like YouTube, Instagram, and TikTok have transformed into video paradises, with users binge-watching and engaging with video content for hours. This presents a phenomenal chance for creators and marketers to make meaningful connections with their target audience through captivating video storytelling.

Influencer Marketing on Social Media

Social media platforms have turned influencers into de facto brand ambassadors. Their followers hang on to their opinions, which can instantly make or break a product’s reputation. No wonder companies are clamoring to partner with these digital tastemakers.

Want to get your brand in front of a whole new crowd? Teaming up with influencers who genuinely resonate with your brand values and target audience can be the ticket. Their followers trust them, which can easily translate to your brand.

Short-form Video Content Popularity

TikTok and other social media giants have unwittingly turned the short-form video format into a global phenomenon. Incredibly, these micro-clips have become the darling of online enthusiasts, with the younger crowd going wild for them.

What makes short-form videos so compelling is their effortless digestibility. Scroll through a feed, and you can quickly devour a ton of content. This addictive quality has led to impressive engagement rates, giving brands a fresh chance to craft content that genuinely resonates with their audience. Videos are booming in social media usage trends and statistics.

Key Takeaway: Global social media is booming, with 3.8 billion users and a 9% rise last year. Mobile devices now dominate social access, driving higher usage rates. Facebook leads with 2.8 billion monthly active users, followed by YouTube and Instagram.The average global social media user spends over two hours daily on these platforms and has about eight accounts. Social media also drives product research for 54% of users.

Positive brand experiences boost recommendations from satisfied customers, highlighting the need for excellent customer service online on social networks. Overall social media usage trends and statistics is exploding worldwide.


Social media usage trends and statistics paint a picture of a more connected world than ever before. It’s a world where boundaries are blurred, conversations happen across continents, and a single post can reach millions in a matter of minutes.

But it’s also a constantly changing world. What’s hot today may be old news tomorrow. The platforms that dominate now may be replaced by something new and shiny in the blink of an eye.

Social media is always on the move, and if you want to stay ahead of the curve, you need to stay on top of the trends. Understanding social media usage is crucial for marketers, business owners, or anyone wanting to stay connected.

So keep watching, keep learning, and keep adapting. In social media apps, the only constant is change, and those who embrace it will thrive.

Subscribe to my LEAN 360 newsletter to learn more about startup insights.


Lomit is a marketing and growth leader with experience scaling hyper-growth startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a renowned public speaker, advisor, Forbes and HackerNoon contributor, and author of "Lean AI," part of the bestselling "The Lean Startup" series by Eric Ries.